If you’d like to create an innovative, cost-effective marketing strategy for your small business, sustainable company, or social enterprise, then this session is for you. Learn how social marketing is quickly becoming a driving force for positive change.
It is an approach used to encourage social change by promoting a behaviour rather than selling a product or service. It can be a powerful, cost-effective tool for small businesses – particularly those with an environmental or social focus – helping guide clients and partners towards more sustainable and charitable behaviours.
What will I learn in the session?
During this session, you will learn how social marketing techniques can help your organisation achieve consumer and employee support, whilst influencing behavioural change. You will also have an opportunity to share your communication or marketing challenge with our experts, who will apply their knowledge of social marketing and work with you to develop the best solution.” Source: University of Derby
City of Derby montage: source – https://en.wikipedia.org/wiki/Derby
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‘ Social Enterprise Day on the 17th November, is an opportunity for the 70,000 social enterprises across the UK to shout about the good work they’re doing and the difference they’re making. Using social media is an easy and quick way to do this‘.
In desperate economic times it is is important spread your success story as widely as you can. Impact is about perception as much as it is about delivery.
Getting your narrative and pictures together is one thing. Where and to whom should you send it? Below are details of useful tool kits and advice packs that can help you, whether you are a community group just starting down the road to social enterprise, or a fully fledged small business beginning to highlight the important ‘social’ message in your work.
Locality offer a great Press Kit. It explains in simple and accessible language, what makes a good story, How to ‘pitch’ your news to create wide interest. Importantly the information also shows you how to let the press know – what are the mechanics of sending a captivating email, for example.
The tool kit offers guidance about how to put together a formal press release, and lets you access a template to help you get it right. Not everyone is good at talking to reporters, or in making off the cuff comments that best reflect your project. Choose the right spokesperson and plan ahead.
And don’t forget social media. You’re reading this article in the SEEM on-line journal, but someone had to create it and populate the pages too. Locality also offer you a short social media tool kit to compliment the more traditional press release.
The Guardian have a nice article on the ten most glaring mistakes you can make in a Press Release for your project or Social Business. Too may CAPS, too short or too personal? The media professionals at The Guardian offer some advice.