Update 15th November 2020
We really liked this analysis of Guy Kawasaki’s 10-20-30 rule for business pitches. The original article, published by Amardeep Parmar in the Entrepreneurs Handbook, nicely captures a 10 point plan for pitching your business idea.
Originally framed for corporate tech entrepreneurs, don’t be put off. The concepts can also hold good for social enterprises thinking of pivoting all or part of their business to reflect new circumstances. New community businesses responding to the request ‘…come and tell us about your project/business idea‘ will find the simple brevity useful, we would argue. Particularly if you are having a ‘where do we start’ moment!
Original skills development content:
This is a film about the art of the presentation. It can help you to acquire the skill in assembling your knowledge, the making of a telling argument to convince your audience about your community project, your funding renewal or your pending impact investment, amongst many possible goals.
Delivered last year (2019) by the late Professor Patrick Winston at the Massachusetts Institute for Technology (MIT), it is ostensibly for would be academic scientists. But there is much to discover about your own existing skill set, your preconceived ideas about your audience and it also delivers challenging ways to maximise your effectiveness.
We watched it in the office, as part of an exercise to think about refreshing the ways we use to pitch, for a new project we have coming up.
We winced as we realised we had delivered ‘death by PowerPoint’ sessions in the past, and some of us had allowed our purple prose to even cross the whiteboard, cross the meeting room and exit out into the car park.
Professor Winston was sharing a life time of thought. We think everyone will find something in it…
Source: Originally published as part of the MIT OpenCourseWare programme.
How to write well and effectively?
This filmed lecture, from the University of Chicago by Larry McEnerney, is about writing for the real world. It is delivered in accessible language and the key ideas have real relevance for writing in the Social Enterprise/Social Impact sector.
For McEnerney ‘writing in the real world’ can involve the use of jargon, being able to identify your readers, clarity of purpose and the use of the written word ‘to change the world’. He also has some interesting takes on the process of being paid to write.
Practical examples of the techniques and the understanding of your text start at around the 20 minute mark.
Speak well, write well, pitch well – improve the reach of your project, your idea or your community ambitions.
Source: First publ. 2015, as part of the UChicago Social Sciences Leadership Lab programme