Tag Archives: Locality

Evolve 2014

Evolve 2014, an annual event for the voluntary sector is almost upon us again.

Evovcle 2014, by NCVO - summit for the sector...

The gathering, organised by the NCVO, features a sector Summit, Marketplace and and a variety of Fringe events to occupy and interest everyone across the third sector.

No matter what your role is with, or within, the voluntary sector, there is something at Evolve 2014 that is relevant to you and your organisation. It will help you look to the future, whatever the size, shape and mission of your organisation.
Date: Monday 16 June
Time: 09.30 – 17.30
Location:  internetIconMini  The Brewery and Montcalm Hotel, London

The keynote morning events are delivered by Hilary Benn, Shadow Secretary of State for Communities and Local Government, as well as a session by Dawn Austwick, Chief Executive of The Big Lottery Fund.  internetIconMini See the Summit agenda in detail here.

One of the key Fringe events will be delivered by Neil Berry, Head of Trading, Locality. The session reflects that…

incredibly, the economy of scale argument is still dominant in the Treasury, in government departments, in local councils and health bodies, and across the political spectrum. This is the myth that cutting costs will be achieved by combining public sector procurement into larger and larger contracts, by driving down unit costs through efficiencies of scale.

Local by default image
Local by default?

Locality will be presenting their ideas as to how this dis-economy of scale can be subverted by a new methodology of delivery for the Public Sector. The recommendations are based upon original research by Professor John Seddon and the team at Vanguard Consulting.

Icon for Adobe PDF  Download a copy of this research here (pdf)

internetIconMini  You can see the full Fringe programme here.


Book your place at Evolve 2014 here. See you in London?

Ethical business with a social dimension...
Ethical business with a social dimension…


Tell your story everywhere!

writing Press Release Pic2
Getting to grips with your news…

In desperate economic times it is is important spread your success story as widely as you can. Impact is about perception as much as it is about delivery.

Getting your narrative and pictures together is one thing. Where and to whom should you send it? Below are details of useful tool kits and advice packs that can help you, whether you are a community group just starting down the road to social enterprise, or a fully fledged small business beginning to highlight the important ‘social’ message in your work.

Locality offer a great Press Kit. It explains in simple and accessible language, what makes a good story, How to ‘pitch’ your news to create wide interest. Importantly the information also shows you how to let the press know – what are the mechanics of sending a captivating email, for example.

The tool kit offers guidance about how to put together a formal press release, and lets you access a template to help you get it right. Not everyone is good at talking to reporters, or in making off the cuff comments that best reflect your project. Choose the right spokesperson and plan ahead.

See the Locality Media kit here. Icon for Adobe PDF

And don’t forget social media. You’re reading this article in the SEEM on-line journal, but someone had to create it and populate the pages too. Locality also offer you a short social media tool kit to compliment the more traditional press release.

See the Social Media toolkit from Locality here. Icon for Adobe PDF


The Guardian have a nice article on the ten most glaring mistakes you can make in a Press Release for your project or Social Business. Too may CAPS, too short or too personal? The media professionals at The Guardian offer some advice.

The Guardianwriting a good press release web pages hereinternetIconMini


For the more commercially minded HubSpot, bringing something of a USA focus , offer their take with  The Newsworthy Guide to Inbound Public Relations.

Although you will have to register on the HubSpot website, the download is free and they promise to give you insights in how to revive the Press release for the new media age.

HubSpot – get your free copy of The Newsworthy Guide here. internetIconMini

If you’re currently writing your press release, planning your campaign or just interested in reviving your project face to the world…help is here.

Ethical business with a social dimension...
Ethical business with a social dimension…