If you’d like to create an innovative, cost-effective marketing strategy for your small business, sustainable company, or social enterprise, then this session is for you. Learn how social marketing is quickly becoming a driving force for positive change.
It is an approach used to encourage social change by promoting a behaviour rather than selling a product or service. It can be a powerful, cost-effective tool for small businesses – particularly those with an environmental or social focus – helping guide clients and partners towards more sustainable and charitable behaviours.
What will I learn in the session?
During this session, you will learn how social marketing techniques can help your organisation achieve consumer and employee support, whilst influencing behavioural change. You will also have an opportunity to share your communication or marketing challenge with our experts, who will apply their knowledge of social marketing and work with you to develop the best solution.” Source: University of Derby
City of Derby montage: source – https://en.wikipedia.org/wiki/Derby
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This brief article provides information about a University of Derby free event for Social Enterprise organisations, which provides a detailed and reflective focus on the United Nations Sustainable Development Goals 2030.
SocEntEastMids is a proud supporter of the event, and we are completely aligned with the aims of the day – and in supporting participants and partners beyond the confines of this single event too.
Creating a more sustainable, compassionate world.
Date and time
Thursday, 17 June 2021
10.00 – 13.00
‘This free event is aimed at social enterprises, to engage them with the sustainable development goals (SDGs), the targets identified by the United Nations to achieve global peace and prosperity.
The event includes a series of talks from academics, policy experts and social enterprises in the field. It will also feature a learning activity, where social enterprises can learn about mapping their social impact and identifying untapped future potential using the SDGs, by reflecting on how these link to forms of wealth that a social enterprise can generate.’
Source: University of Derby
Some key web links to inform your decision to attend:
Poverty and economic and social exclusion can often be invisible in rural areas, we would argue. The trees are no less green, the landscape no less bucolic, if the individual residents or communities are economically and socially disenfranchised.
During 2020 and our following of the thrashing dragon’s tail that is Covid, the media is full of economic data, socio-economic opinion and, perhaps the newest media feature, the ubiquitous graph.
How many of us, we wonder, fully understand the context of the data we are being asked to support or accept. How many of our communities can use data to successfully mount the argument that their’s is the community that needs to be refreshed and supported too?
There is a new toolkit on the block in 2020.
The Institute of Economic Development (IED) and the Rural Services Network (RSN) have devised a new practitioner-focused toolkit which is intended as a guide for “anyone seeking to raise rural relevance in the economic agenda”.
This pivotal report looks at the current policy drivers and meta-trends governing the development of the rural economy.
There is a strong section on the collection and analysis of data to establish the needs and desired outcomes for a given community of interest.
Finally, the document looks at best practice in the rural environment, ranging across coping with ageing in communities, wealth creation and digital expansion, or the need for it.
There is nothing in the toolkit that will be radical for the dedicated, urban social entrepreneur. What the toolkit does is to translate ambitions into a rural context, helping the players in communities to shape and define their developmental argument.
The toolkit also offers, we think, very sound thinking in its data analysis sections on how deep to drill for data, how to manage and structure what you find and finally, what the output should look like.
All skills and limitations that any or all researched arguments for economic development can use. Be they rural or devoutly urbanist in approach.
Taking place on May 21st, 2019 at Mary Ward House in London, the organisers aim to delve ‘…into different practical support that can allow all organisations to progress towards a healthy and sustainable future, while also making sure that we don’t forget about our own well-being and the human behind the social entrepreneur‘.
Early bird tickets are just now available and you can see the range of ticket types available for this significant SocEnt event here.
You can see the key themes of this year’s conference, and review the speakers of note from last year’s event on the BGB web pages. See more: https://beyondgoodbusiness.co.uk/
Perhaps we’ll see you there?
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Hatch, a South London charity, design their peer accelerator programme to ‘…facilitate learning experiences with successful social entrepreneurs (those who have come before), where they can share their wisdom, knowledge and network with those who need it next‘.
Designed for existing social enterprises, keen to grow, with a small number of staff, but who are aiming to seek social investment or crowdfunding resources in the next year or two.
Their programme of support centres around the following thematic deliveries…
Peer-to-peer learning environment
Pro-bono legal consulting
Here at SocEntEastMids we specialise in pro-bono support to the micro-enterprise or the nascent, yet to be connected, social entrepreneur.
However, we recognise that the Hatch Accelerator model offers professional and profound structural advancement for social entrepreneurs and social enterprises who are approaching critical mass.
A series of free events at your local Business & IP Centre, from the British Library and local authorities.
Not overtly dedicated to the Social Marketplace, but a day of free engagement, idea exploration and support-signposting from a variety of key players in the enterprise and tech market encouragement sectors.
DATE AND TIME: Thu 20 September 2018 09:00 – 16:30 BST
Imaginaitive with funding, secure in it’s mission for social enterprise – The Key Fund…
Key Fund, a long-standing investor in community and social enterprises, is delivering the Northern Impact Fund, aimed at new and early stage enterprises who are seeking finance to support growth.
Matt Smith, CEO of the Key Fund, said: “With this fund we’re offering finance of up to £150k, but typical investments will be around £50k, with up to 20% of the amount available as grant. The Key Fund was one of the early pioneers in this space, and our original model was based on a grant and loan mix, so we’re really excited to be going back to that original model. It’s long been our belief that grants can play a very important role in helping new and smaller social enterprise become more robust.”
Source: The Key Fund web site – thekeyfund.co.uk Accessed 25.09.2016
A new blended grant and loan fund, the Key Fund package looks to secure sector deals in the £5,000 to £150,000 range. Applications are accepted from across the North and Midlands, with the Fund looking to realise 46 deals a year.
At a flat rate of 6.5% interest, the average loan term secured is expected to be three years.
Interested in business development on these terms, as a social/community enterprise. See the links below…